At JGT, public relations is more than getting into the media or being visible. Genuine influence is based on engagement, not just talking at people. We help social sector organizations engage with their communities through a multidimensional approach.
Owned and Social Media.
It starts with the media that you own—your website, publications, and social media pages. We help you develop messages relevant to current events and a content marketing strategy that draws traffic to your website, your mail box, and your office door (assuming you have one).
Media coverage is earned, not given. You have to spend time researching the media outlet, coming up with a good story angle, crafting a great pitch, and dealing with logistics. We do all that for you—and we usually get good results. Just ask and we’ll show you our e-clips.
Before you say, “Nonprofits don’t buy advertising,” consider this. The best way to reach potential supporters is to precisely target them using the wealth of data owned by online media companies. And you can’t use that data without paying for it. The trick is to buy the right ads, on the right platform, at the right time, targeted to the right demographics. We’ll show you how
Our ramp up process is designed to build a high-functioning team of your people and ours. We'll identify opportunities and the best ways to exploit them. Talk to us today about how we can support your growth, increase your influence, and help you make a splash all along the Northeast Corridor.